Louisiana Tech University’s College of Business will host a special lecture titled “Intrinsic Virtual Ads: The Future of the Gaming Industry” on Thursday, Oct. 17, at 4 p.m. in Davis Auditorium (College of Business 101) on the Louisiana Tech campus. Featuring Jonathon Troughton and Benjamin Lee, ’04, executives from Frameplay, this lecture is free and open to the public.

“The College’s focus on innovation and technology makes this lecture an ideal learning opportunity for our students,” said Dr. Chris Martin, dean of the College of Business. “Ben and Jonathon will share how their company is developing groundbreaking advertising solutions for video game developers, and I’m confident their experiences will motivate our students to explore innovative ways to leverage technology themselves.”

Founded in Australia and based in San Francisco, California, Frameplay is pioneering innovation in the video game advertising industry by developing solutions like their first-of-its-kind, self-service platform that allows advertisers to deploy targeted intrinsic virtual ads into game environments and provide real-time data analytics.

As Frameplay’s CEO and co-founder, Jonathon Troughton leads the company’s vision and strategy. Considered a serial entrepreneur, Troughton’s passion for gaming, building engaging products, and commercialization led him to start Frameplay in 2018 after founding previous businesses in building media and retail products, and an internet technology consultancy.

Benjamin Lee serves as the chief marketing officer for Frameplay, where he leads the creative direction and marketing strategy. With more than 15 years of marketing and leadership experience, Lee oversaw the acquisition of Pierry Inc., to Wunderman Thompson/WPP, the largest advertising firm globally. In 2017, he was named “Marketer of the Year” by the Academy of Marketing Science. He earned a degree in marketing from Louisiana Tech in 2004.

For more information about this lecture, call (318) 257-4527.